GSK
VACCINES
 
Agency: Grey NY
GCD: Amiee Fay
AD: Alana Leshno
CW: Sandy Fischer

The pitch assignment was to creatively bring all GSK vaccines together under one larger platform, rather than each having a separate and disjointed message. The insight was that it is Moms who nurture and care for everyone in the family, and ultimately are the ones who get the family to the doctor for their shots. By targeting and empowering her to take care of her family and be strong, we were able to create a moving campaign focusing around “Strength Now”.
The work won the full suite of GSK Vaccines.