The digital portion of the business was on it’s way out the door. By establishing a relationship with the client and providing smart, targeted creative, not only was the digital kept by the agency, but we also convinced the client to let us turn around it’s disjointed social presence as well.

We began by evaluating the digital footprint to create a broader digital strategy we were able to prioritize content on each channel. By establishing clear KPIs, we were able to develop an editorial calendar and in turn deliver the appropriate content/creative. We went further by developing an entire brand campaign that was a digital CTA, #Maxxinista, allowing us to leverage and activate awareness.

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