The Littlest PetShop product line has always
been about a girl’s ability to create and customize her very own world of pets. The ask was to revamp the website to bring this customization to life in order to increase engagement.

By turning the homepage into a virtual Littlest PetShop, girls can fill the rooms of their homepage with their favorite games, videos and toys. They can even build their own rooms by choosing from a library of furniture, decor and of course, pets. By introducing a login function, girls can come back to the homepage they built every time they logon and even share their room designs.