AARP MEDIA SALES
DUH OOH + DIGITAL CAMPAIGN

 

Agency: Grey NY

GCD: Amiee Fay

AD: Alana Leshno 

CW: Sandy Fischer

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Even though the Boomer demo accounts for 51% of consumer spending, it's difficult to get the attention of media buyers who are Millennials for AARP Media Sales. The solve was to speak to them in their language and target where they work and commute. The campaign ran in train and subway stations close to large media companies in major cities. Targeted ads were seen in their elevators and online. Site visits increased by over 60% during the campaign.