P&G
CORPORATE SITE

 

Agency: Grey NY

GCD: Amiee Fay

AD: Alana Leshno

CW: Priscilla Cutri

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P&G wanted to rethink their corporate site. It was difficult to navigate, not exactly consumer friendly and was more than 60 pages. P&G was also starting to lose share to companies like Method and 7th Generation as consumers have been looking to brands whose mission is to give back to our planet.

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Our mission was to create a site that was easy to use and would engage our proactive parent target, while bringing P&G's commitment to sustainability and it's impact on communities through it's products and global efforts to the forefront. 

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The result was much more friendly and streamlined. A scroll-activated landing experience was created to engage and educate the consumer on P&G's global and community efforts. Our modular approach allows updates to be made quickly and easily. Imagery in the initial animation is targeted by location in order to make this global site feel localized.