VOLVO

S60 PRE-LAUNCH COUNTDOWN + FLASH SALE

20 VEHICLES SOLD IN 39 MINUTES

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Agency: Grey NY

ECD: Matt O'Rourke

GCD: Amiee Fay

AD: Amiee Fay

CW: Sandy Fischer

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For the pre-launch of the All-new Volvo S60, we decided to create buzz by making only 20 Polestar editions available for sale exclusively through the Care by Volvo app. Hype was created by having a countdown to when you could order the vehicle. With only targeted mobile ads, social and email, we were able to sell all 20 Polestars in 39 minutes.