GSK

KNOWSHINGLES.COM

 

Agency: Grey NY

GCD: Amiee Fay

AD: Alana Leshno

CW: Sadny Fischer

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The shingles virus will break out in 1 of every 3 people, and when it does, it is extremely painful and unsightly. To bring awareness to a vaccine that can prevent the outbreak, we created an unbranded site that shows what shingles can look like. We wanted to give a nudge to learn more about the virus and vaccine, but we didn't want to scare consumers. Working with a 3D animation studio, we created our own version of shingles. It grew – as shingles does – on the bold typography throughout the site.