ALLI
RE-LAUNCH
 

Led Grey to it’s very first digital-only win wtih Alli, an OTC weight loss product, in 2014.

After being off shelf for over a year, we relaunched the brand by challenging the “rules” we are asked to just accept when it comes to weight loss. The result was a campaign that highlighted the current truths – or “rules” – of weight loss, versus alli’s more flexible and enjoyable “rewrites”. Online video, banners, email and social media encouraged early sales and the brand exceeded goals by almost 50% within the first three months. We also completely revamped the website to provide much more streamlined product info and a friendlier support plan.
 

This is GSK’s most successful product launch to date.